Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
نویسندگان
چکیده
Vol. XLV (June 2008), 379–389 379 © 2008, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Henrik Hagtvedt is a doctoral student in Marketing (e-mail: [email protected]), and Vanessa M. Patrick is Assistant Professor of Marketing (e-mail: [email protected]), Terry College of Business, University of Georgia. Both authors contributed equally to this research. They express their appreciation to the anonymous JMR reviewers for their thoughtful comments and encouragement and to the marketing faculty at the University of Georgia for their support of this research. They also thank Reidar Hagtvedt, John Mowen, Gavan Fitzsimons, Shashi Matta, Piyush Kumar, and Srinivas K. Reddy for their input and Nicole Patrick, Simone Patrick, and Colin Heacock for their help in creating some of the stimuli used in this article. Chris Janiszewski served as associate editor for this article. HENRIK HAGTVEDT and VANESSA M. PATRICK*
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